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No Reservations APPs Hotel Booking


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As cell phones have become an increasingly ubiquitous part of our day-to-day lives, many of us have become exceptionally bad at planning. Lately, our last-minute mania has started to shape how we make hotel reservations.

"There's a changing behavior that's fueling this," notes Gerry Samuels, CEO of Mobile Travel Technologies, a company that specializes in mobile technology for the travel industry. "People are getting more and more comfortable making last-second reservations, not just in the hotel space, but in general.

There has been a flood of apps aiming to carve out their own piece of the same-day booking market. Last month saw a particular scurry of activity; HotelTonight -- the company that pioneered the trend -- announced it had raised $45 million in funding for its expansion plans; Berlin-based app JustBook launched in five cities in the United States; Groupon acquired Blink, a similar app that operates solely in Europe.

More information at http://edition.cnn.com/2013/10/24/travel/no-reservations-apps-hotel-booking/