No Reservations APPs Hotel Booking
"There's a changing behavior that's fueling this," notes Gerry Samuels, CEO of Mobile Travel Technologies, a company that specializes in mobile technology for the travel industry. "People are getting more and more comfortable making last-second reservations, not just in the hotel space, but in general.
There has been a flood of apps aiming to carve out their own piece of the same-day booking market. Last month saw a particular scurry of activity; HotelTonight -- the company that pioneered the trend -- announced it had raised $45 million in funding for its expansion plans; Berlin-based app JustBook launched in five cities in the United States; Groupon acquired Blink, a similar app that operates solely in Europe.
More information at http://edition.cnn.com/2013/10/24/travel/no-reservations-apps-hotel-booking/