Hotel reviews are put everywhere on the internet. It’s easy to deal with the good, but how do you go about dealing with the bad? Especially when people have published their rantings for all of the world to read.More...
These days, it's as easy to book office space at hotels as it is to book a room. A number of hotels are making use of unused space by renting it to travelers or even locals looking for places to work. Like pop-up restaurants before them,More...
The study is based on a three-month analysis of Adara's extensive network of shopping, booking, loyalty and mobile data derived from more than 1 billion travel transactions that the company processes each month.More...2013-11-29
Treating Meta Search Marketing as a Distribution Channel Results in Loss of Direct Revenues for Hoteliers
We are currently witnessing an explosion of meta search sites and online publishers, facilitated by advancements in digital technology and advertisers’ perceptions of these sites as “unbiased” online media players compared to the OTAs.More...2013-11-26