Hotel Internet Marketing Strategy versus Traditional Marketing
Online strategies such as SEO, Pay-Per-Click and Social Media can all drive pre-qualified traffic to your website. Potential customers visiting your website are warm leads who have used keywords to do a web search, clicked on your website link from a blog, found your pages via your company profiles and so on – these customers are easier to convert as they have shown an interest in the products and services you are offering.
Through a hotel internet marketing strategy, it is easier and more cost-effective to target certain regions via local SEO strategies. This involves optimising your landing pages with location-based keywords, citation and link building on websites native to that region, blogs, Google Places optimisation and so forth – potential customers searching for local hotels via the internet can find your business faster with geo-targeting.
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